“David Kulchar, director of retirement plan services at advisory firm Oswald Financial Inc. in Cleveland, finds it effective to approach recordkeepers in a collaborative way with fee-benchmarking results, rather than going straight to a threat to do a full-blown RFP and potentially move the plan. ‘We ask them, ‘What can you do to help us retain that business for you?’ he says. This gives the recordkeeper the opportunity to make a deal to keep the client, before a plan goes out to market.”